2008 Taipei CNC Machine Tools & Manufacturing Technology Show 2008 Taiwan International Robot Exhibition Local & Overseas Promotion Plan   Organizers: Taiwan External Trade Development Council (TAITRA) Taiwan Association of Machinery Industry (TAMI)   Show Introduction: 【Taipei CNC Machine Tools & Manufacturing Technology Show, known as MT duo】 MT duo was previously known as “Taipei International Manufacturing Technology Show” in 2004 & 2006 and “Taipei International Automation & Precision Machinery Show“ in 2002.  In July 2007, TAITRA and TAMI, the organizers of the show, decided to adjust the show’s marketing strategy so as to keep pace with the global show trend as well as to satisfy the needs of machine tool suppliers to expand the market.   Held every 2 years, TIMTOS (Taipei International Machine Tool Show), Asia’s top three machine tool show, has always been the best trade platform for local and overseas key players of the industry.  Due to limited exhibition space, however, the current show venue cannot accommodate the numerous companies that wish to showcase at the show.  In view of this, the theme of CNC Machine Tools is encompassed into the “Taipei International Manufacturing Technology Show” as of 2008, and hence the newly named “Taipei CNC Machine Tools & Manufacturing Technology Show”.  MT duo 2008, which also serves as a warm-up for TIMTOS 2009, will be held from May 1 to 5 in Areas B, C & D of the Taipei World Trade Center (TWTC) Exhibition Hall, covering a wide array of exhibits, including Design Engineering, CNC Machine Tools & Precision Mold Making, Outsourcing & Subcontracting, Component, Appliance & Material, and Industrial Automation Robot, etc.  The show will not only satisfy local companies’ demand for manufacturing equipment and technologies, but also assist exhibitors in expanding the global market.   【Taiwan International Robot Exhibition, known as ROBOT TAIWAN】 Taiwan’s first international trade show for the robotics industry – “2008 Taiwan International Robot Exhibition” – will be held concurrently with MT duo 2008 in the TWTC Exhibition Hall, Area A.  A wide range of exhibits will be displayed, covering Industrial Robots, Service Robots, Robot Parts, Accessories & Peripherals and Special Displays.   Target Visitors 【Taipei CNC Machine Tools & Manufacturing Technology Show】 Local & overseas visitors and distributors dealing in the following fields: Design Engineering, CNC Machine Tools, Precision Mold Making, Outsourcing & Subcontracting, Component, Appliance & Material, Industrial Automation Equipment, Automobile and Motorcycle Metal Parts, etc.   【Taiwan International Robot Exhibition】 Local & overseas visitors and distributors dealing in the following fields: ◆Industries that use Industrial Robots, such as Electronics, IT, Opto-electronics, Automobile, Motorcycle, Auto Parts & Accessories, Machinery & Metal Processing, Telecommunication Equipment, etc. ◆Industries that use Service Robots, such as Health Care, National Defense, Tourism, Entertainment, Education, etc.   Overseas Visitors Database Our database contains more than 20,000 potential overseas visitors.   Distribution of Overseas Visitors According to the statistics and projections made by the International Federation of Robotics (IFR), the top 10 countries/regions for Industrial Robot Installations are Japan, North America (including Canada, the US and Mexico), Korea, Germany, Italy, France, the U.K., Spain and Sweden.  TAITRA, with the assistance of its 53 overseas branch offices as well as its overseas promotional campaign, will invite professional buyers from these regions to visit MT duo 2008 and ROBOT TAIWAN 2008.   Promotional Campaign I. Overseas Promotion: will be targeted in the following countries/regions: 1. Source countries of main visitors: China (including Hong Kong), Japan, Korea, Canada, the US and Southeast Asia. 2. Countries that have seen significant growth of visitors: Canada, Korea, Japan, and Hong Kong. (1) Publish advertisements in well-known international publications: MT duo + ROBOT TAIWAN -- World Industrial Report（Worldwide） -- American Machinist（the US） -- MetalMecanica（Central & South America） -- Modern Machine Tools（India） -- Asia Pacific Metalworking Equipment News（Asia） -- Die & Mold Technology（Korea） -- SEISANZAI（Japan） -- W.M.E.M（Hong Kong） -- International Metalworking News for China（China） -- International Mold & Die Making News for China（China） ROBOT TAIWAN -- AI Magazine（Worldwide） -- IEEE Robotics & Automation（Worldwide） -- Sensors（the US, Canada） -- Robot Magazine（the US, Canada） -- Robocon（Japan） -- 2007 Japan Int’l Robot Exhibition Official Directory（Japan） (2) Mass Media: Expose the latest news and information regarding the show in major business newspapers of the target market (Asia). -- South China Morning Post（Hong Kong） -- Hong Kong Economic Daily（Hong Kong） -- Bangkok Post（Thailand） -- Krungthep Turakij（Thailand） -- New Straits Times（Malaysia） -- Berita Harian（Malaysia） -- Kompas（Indonesia） (3) Light Box Advertising: Show advertisements will be put on light boxes in the Departure Hall of the Hong Kong International Airport. (4) Media Barter Exchange: Cooperate with professional media companies that issue worldwide publications to publish advertisements in newspapers, magazines, and on the Internet as well as to have them assist in sending DMs and eDMs. -- Arab-Asian Trade（De Jie Co., Ltd.） -- Taiwan Mold & Die Buyers’ Guide（Lets Media Corporation）  -- Taiwan Machine Tools Directory（Lets Media Corporation） -- www.machinetooltw.com（Lets Media Corporation） -- TAIWAN FLUID POWER – India Edition（Successful Industry & Commerce Press） -- Metalworking World（Successful Industry & Commerce Press） -- Successful Industry & Commerce Web（Successful Industry & Commerce Press） -- Mechanical Magazine（Asia Info Co., Ltd.） -- Mechanical Magazine - Asia Website（Asia Info Co., Ltd.） -- Taiwan Machinery（China Economic News Service） -- Taiwan Export Express (TEE)（China Economic News Service） -- www.allproducts.com（All Products Online Corporation） -- Machinery Monthly（Machinery Monthly Magazine） -- International Mold & Die Making News for China（Ringier Trade Publishing Ltd.） -- International Metalworking News for China （Ringier Trade Publishing Ltd.） -- www.industrysourcing.com（Ringier Trade Publishing Ltd.） -- Components & Parts World（Fastener World Inc.）    -- Trade Pages - Industrial（Wenbi Int’l Corp.） -- www.ttnet.net（Wenbi Int’l Corp.） (5) Show News: A. DMs, Posters – Show DMs & posters will be printed in 3 versions (Chinese, English and Japanese) and sent to prospective buyers worldwide as well as TAITRA’s 53 overseas offices. B. Press Releases – will be sent to all related media. (6) Promotion at Overseas Trade Shows:  -- 2007 Hannover Messe（Apr.16~20） -- EMO Hannover 2007（Sep.17~22） -- 2007 ASIA MOLD (Sep.27~29) -- MSV 2007 (International Engineering Fair)（Oct.1~5） -- KOMAF 2007 (Oct.24~28) -- 2007 MIETALEX (Nov.15~18) -- IREX 2007 (International Robot Exhibition)（Nov.28~Dec.1） -- 2007 MANUFACTURING INDONESIA (Dec.5~8) -- SIMTOS 2008 (Apr.8~13) -- CCMT 2008 (Apr.21~25) -- JIMTOF 2008 (Japan International Machine Tool Fair)（Oct.30~Nov.4） (7) 2008 Trade Fair Promotion Delegation – TAITRA plans to send a Trade Fair Promotion Delegation to Japan and Korea by February so as to hold briefings to promote Taiwan’s machinery-related trade shows (MT duo 2008, ROBOT TAIWAN 2008, Taipei Plas 2008 & TIMTOS 2009) to local machinery manufacturers, importers, distributors as well as professional media. (8) Invite Overseas Press: TAITRA will work together with its 53 overseas offices to invite professional journalists and reporters to the show.   II. Local Promotion 1. Publicity & Online Networking: (1) The shows’ official websites will provide the latest show news: www.mtduo.com (MT duo) www.robotaiwan.com (ROBOT TAIWAN) (2) A “New Product Announcement” zone is included in the website, designed especially to help exhibitors gain extensive exposure by posting their product profiles online for free.  Buyers can also inquire about certain products of their interest through this mechanism. (3) Exhibitors & media partners will be encouraged to exchange banners with the shows’ organizers so as to increase the show’s publicity. (4) DMs will be issued in English, Chinese & Japanese and sent to past visitors as well as prospective buyers. TAITRA’s 53 overseas offices and media partners will also assist in sending DMs to potential buyers. (5) Show Previews will be published and sent to prospective overseas buyers and pre-registered visitors 2 months prior to the show. Show Daily, which provides up-to-date show news, and Show Guide, a handy brochure packed with valuable show tips and features, will also be published and distributed to visitors during the show. 2. Local Media: Press releases, show reports and advertisements are expected to appear in the following: (1) Newspapers: Commercial Times, Economic Daily, Liberty Times, China Post, Taipei Times, China Times, Apple Daily, United Daily News, and Taiwan News, etc. (2) Magazines: International Trade Biweekly (TAITRA’s publication) (3) Radio Broadcasts: BCC (Broadcasting Corporation of China), ICRT, News 98, UFO, Police Radio Station, Taipei Broadcasting Station, CBS (Central Broadcasting System), etc. (4) Websites: UDN, Yahoo, The Epoch Times, SINA, HiNet, PChome, Central News Agency, ETToday, China Times, etc. (5) TV: Unique Satellite TV, SETTV, Formosa TV, ETTV, TTV, TVBS, CTS, etc. 3. Outdoor Advertising: (1) Outdoor advertising will be concentrated in central and southern Taiwan, where machinery-related suppliers are clustered. (2) Light Box Advertising: Advertisement for the 2 shows will be put on light boxes at the Taiwan High Speed Rail Station. (3) Banners: Banners will be put on the lamp posts surrounding the Exhibition Hall.         NOTE: The media selected above is based on the promotion plan made for TIMTOS 2007 and is for reference only and subject to change.